Privacy Policy

Effective Date: August 30, 2026

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Virtues4Kids LLC (“Virtues4Kids,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting Virtues4Kids.com (the “Website”), purchasing our products, downloading digital materials, subscribing to communications, or otherwise interacting with us.

This Privacy Policy explains what information we may collect, how we use and disclose it, and the choices available to you.

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1. Information We Collect

Depending on how you use the Website, we may collect the following categories of information:

 

Information You Provide to Us.

 

You may provide information such as:

• Name

• Email address

• Telephone number

• Billing and shipping address

• Information submitted through contact forms

• Newsletter or mailing-list preferences

• Order and purchase information

• Information related to bulk, school, educator, or organizational orders

• Communications you send to us

• Other information you voluntarily provide

 

When you purchase physical products or digital downloads, payment information is processed through our payment-processing and e-commerce service providers. We may receive transaction information related to your purchase but generally do not receive or store your complete payment card information.

 

Information Collected Automatically

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When you visit the Website, certain information may be collected automatically through cookies and similar technologies, including:

• IP address

• Browser and device type

• Operating system

• Pages visited

• Referring pages or websites

• Approximate geographic location based on IP address

• Date and time of visits

• Website interactions and usage information

 

This information may be collected by us or by service providers that help us operate, secure, analyze, and improve the Website.

 

2. How We Use Your Information

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We may use information we collect to:

• Process and fulfill purchases and orders

• Deliver digital products and downloadable materials

• Process payments and transactions

• Respond to questions, inquiries, and customer-service requests

• Manage bulk, educator, school, or organizational orders

• Send transactional communications regarding purchases or downloads

• Send newsletters, announcements, promotional communications, or special offers when you have chosen to receive them

• Operate, maintain, and improve the Website

• Understand how visitors use the Website

• Measure Website performance and marketing effectiveness

• Prevent fraud, misuse, or security incidents

• Protect our legal rights and the rights of others

• Comply with applicable laws and legal obligations

 

3. E-Commerce and Digital Products

The Website may allow customers to purchase physical products and digital products, including downloadable educational materials.

When you make a purchase, information necessary to complete your transaction may be provided to third-party service providers involved in payment processing, order fulfillment, website hosting, digital delivery, shipping, or related services. Digital products may be delivered electronically using the email address or account information provided during checkout. Please refer to our separate Return & Refund Policy and Terms of Use for additional terms applicable to purchases and digital downloads.

 

4. How We Disclose Information

We do not disclose personal information except as reasonably necessary to operate our business, provide our services, comply with legal requirements, or as otherwise described in this Privacy Policy.

We may disclose information to:

Service Providers

We may use third-party companies to assist with services such as:

• Website hosting and e-commerce

• Payment processing

• Order fulfillment

• Digital-product delivery

• Email communications

• Website analytics

• Marketing and advertising

• Fraud prevention and security

• Technical support

These providers may process information as necessary to perform services on our behalf or according to their own applicable privacy terms.

Legal Requirements

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law, regulation, court order, subpoena, or legal process

• Protect the rights, property, or safety of Virtues4Kids, our users, or others

• Detect or prevent fraud, security incidents, or unlawful activity

Business Transfers

If Virtues4Kids is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, information may be transferred as part of that transaction subject to applicable law.

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5. Cookies and Similar Technologies

Virtues4Kids.com may use cookies, pixels, tags, analytics tools, and similar technologies to operate the Website, remember preferences, understand Website usage, improve performance, and measure the effectiveness of marketing.

Cookies may include:

• Essential cookies, which are necessary for the Website and checkout functions to operate

• Functional cookies, which remember preferences and improve Website functionality

• Analytics cookies, which help us understand Website traffic and usage

• Marketing or advertising technologies, which may help measure advertising performance or deliver relevant communications

Depending on your location and applicable law, you may be provided with choices regarding non-essential cookies through a cookie banner or preference tool.

You may also control cookies through your browser settings. Disabling certain cookies may affect Website functionality.

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6. Analytics and Advertising

We may use third-party analytics and advertising services to understand Website traffic, measure campaigns, and improve our services.

These providers may collect information such as device identifiers, IP addresses, cookie identifiers, pages viewed, and interactions with the Website. Under certain privacy laws, some advertising or analytics activities involving personal information may be considered a “sale,” “sharing,” or targeted advertising even when no money is exchanged. Where required by applicable law, we will provide appropriate methods for exercising applicable opt-out rights.

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7. Third-Party Websites and Services

The Website may contain links to or integrations with third-party websites and services, including social-media platforms, video platforms, online marketplaces, payment providers, or other external websites.

For example, we may provide links to products available through third-party marketplaces or to Virtues4Kids content hosted on external platforms. Once you leave Virtues4Kids.com or interact with a third-party service, that third party's privacy policy and terms apply. We are not responsible for the privacy practices, security, or content of third-party websites or services.

We encourage you to review their privacy policies before providing personal information.

 

8. Children’s Privacy

Virtues4Kids creates educational books, songs, stories, posters, and other character-education resources designed for children and families. However, the Website's purchasing, checkout, newsletter subscription, contact forms, account features, and other areas that request personal information are intended for parents, legal guardians, educators, schools, and other adults.

Virtues4Kids does not knowingly collect personal information directly from children under the age of 13 without verifiable parental consent, except where collection is permitted by applicable law. Children under 13 should not submit their name, email address, telephone number, mailing address, or other personal information through the Website without the involvement of a parent or legal guardian.

The Website may use cookies and technologies necessary to operate and secure the Website. We take children's privacy into account when selecting and configuring analytics, embedded content, advertising, and similar technologies. If we learn that we have collected personal information from a child under 13 in a manner that requires parental consent under the Children’s Online Privacy Protection Act (“COPPA”), we will take appropriate steps to delete the information or obtain appropriate parental consent. Parents or legal guardians who believe that their child has provided personal information to Virtues4Kids may contact us at info@virtues4kids.com to request review or deletion of that information

 

9. Email Communications

If you subscribe to our newsletter or marketing communications, we may send you information about Virtues4Kids products, books, educational resources, projects, promotions, or other updates.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the email.

Even if you unsubscribe from promotional communications, we may continue to send necessary transactional or administrative messages relating to purchases, orders, downloads, or customer-service requests.

 

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

• Complete and document transactions

• Provide purchased products or services

• Maintain appropriate business and financial records

• Respond to inquiries

• Resolve disputes

• Prevent fraud or abuse

• Enforce our agreements

• Comply with tax, accounting, legal, and regulatory requirements

Retention periods may vary depending on the type of information and applicable legal requirements.

When information is no longer reasonably necessary, we may delete or anonymize it in accordance with applicable law and our business practices.

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11. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, alteration, disclosure, loss, or misuse.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. Therefore, we cannot guarantee the absolute security of information transmitted through the Internet.

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12. Your Privacy Choices and Rights

Depending on where you live and the laws that apply, you may have rights concerning your personal information, which may include the right to:

• Request access to personal information we maintain about you

• Request correction of inaccurate information

• Request deletion of certain personal information

• Obtain information about how personal information is collected, used, or disclosed

• Opt out of certain uses or disclosures of personal information where applicable

• Withdraw consent where processing is based on consent

• Unsubscribe from marketing communications

• Exercise privacy rights without unlawful discrimination

These rights are subject to applicable exceptions and legal requirements.

To submit a privacy request, contact us at info@virtues4kids.com.

We may need to verify your identity before processing certain requests.

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13. California Privacy Rights

California residents may have additional privacy rights under California law.

Where the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), applies to Virtues4Kids, California consumers may have rights including:

• The right to know what personal information is collected, used, disclosed, sold, or shared

• The right to request deletion of personal information, subject to exceptions

• The right to request correction of inaccurate personal information

• The right to opt out of the sale or sharing of personal information where applicable

• The right to limit certain uses of sensitive personal information where applicable

• The right not to receive discriminatory treatment for exercising applicable privacy rights

Virtues4Kids will honor applicable privacy rights as required by law.

California residents may submit privacy-related requests by contacting us at info@virtues4kids.com.

 

14. Do Not Track and Privacy Signals

Some browsers provide “Do Not Track” signals or other privacy preference mechanisms.

Because standards governing these signals may vary, the Website may not respond to all browser-based Do Not Track signals.

Where required by applicable privacy law, we will honor legally recognized opt-out preference signals, such as applicable Global Privacy Control signals.

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15. International Visitors

Virtues4Kids is based in the United States. If you access the Website from outside the United States, information you provide may be processed or stored in the United States or other countries where our service providers operate.

Privacy and data-protection laws in those jurisdictions may differ from the laws in your country.

 

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our Website, products, services, business practices, technology, or legal requirements.

When we make changes, we will update the Effective Date at the top of this page.

We encourage you to review this Privacy Policy periodically.

 

17. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or the way Virtues4Kids handles personal information, please contact:

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Virtues4Kids LLC
Website: Virtues4Kids.com
Email: info@virtues4kids.com
Phone: (323) 794-7965